After many months of hard work, a comprehensive strategic plan has been approved by the board of the International Sleep Products Association. The plan provides a blueprint for the association’s future, a blueprint that was developed by ISPA’s membership.
In this issue, BedTimes gives you a comprehensive look at this new strategic plan. There are seven objectives that have been identified, each of which is clarified in the special report.
One of those objectives is particularly important to BedTimes: “Strengthen and refocus ISPA’s communications program.” As part of ISPA’s overall community, BedTimes has a long history of communicating not only to ISPA’s members, but to the greater bedding community as a whole, and even to the home furnishings industry and beyond.
Within the new strategic plan, that role is reaffirmed for this publication. Along with other ISPA communications vehicles – Sleep Savvy, the ISPA Web site, Tuesday Morning, etc. – BedTimes plays a critical role in disseminating information on topics that affect your business every day.
For instance, we have been at the forefront of the flammability issue, imparting news on California’s draft standard AB 603 as it is released by the California Bureau of Home Furnishings. Gordon Damant provides the latest on the draft standard, recently unveiled by the CBHF.
As part of ISPA’s community, we are plugged into the issues that are important to you and your business, and BedTimes is uniquely positioned to examine each of those topics analytically and in–depth.
We look forward to becoming an even more salient communications tool for our community. BedTimes will partner with ISPA’s newly revamped Web site – expected to launch by the end of this month – to cover news items on the Web in a more timely manner, and will provide more extensive features within the printed pages of BedTimes.
As a reader of BedTimes, you have a role to play as well. Much as the members provided critical feedback to ISPA’s Strategic Planning Committee, we need to hear from you. Let us know what we’re doing right, and where we can improve. Only through communication will we be able to give you a publication that is everything you need it to be.
