Spring Air International relaunching
Spring Air International has opened its new headquarters in Boston and is signing a raft of new licensees, said President Rick Robinson.
Robinson is an industry veteran who joined the new licensing group from A.H. Beard in Sydney, Australia. Prior to that, he held a number of executive positions at the former Spring Air corporate entity and at foam bed manufacturer Nature’s Rest, which was later bought by Spring Air.
Spring Air International was formed by Ed Bates, the company’s chairman, when he acquired the intellectual property of the bankrupt Tampa, Fla.–based Spring Air corporate entity after it abruptly closed its doors in May.
“This is no salvage effort,” Robinson says. “We are returning to the core values of a successful 83–year–old brand—local licensees in local markets making decisions locally. Until the roll–up, Spring Air was always about local relationships with customers. After the consolidation those relationships got lost in the shuffle. If a customer has a question now, it won’t get lost in the shuffle or run up a flagpole. They’ll pick up the phone, talk to their local guy and get the assistance they need.”
Robinson said the company’s goals right now are twofold: Finish getting new licensees on board and operating and then making preparations for the upcoming Las Vegas Market in September.
He expects to unveil a list of licensees shortly. They number 13 manufacturers in North America—all of them well–established, Robinson said—and another 10 licensees in other parts of the world from Asia to Europe.
Robinson said the tally includes “many new additions from multiple brand cultures” in addition to the independent licensees in the United States and Canada who remained in business after the original Spring Air parent ceased operations.
The new company holds the rights to Spring Air flagship brands Back Supporter and Chattam & Wells. It also will market Nature’s Rest, which Bates purchased and holds under a separate entity.
Plans for Las Vegas include the leasing of the old Spring Air space and introduction of a value–driven Back Supporter line, Robinson said.