Natura World has hired Ted Sehl as chief financial officer

Mattress and sleep accessories manufacturer Natura World has hired Ted Sehl as chief financial officer, a newly created position. He reports to Ralph Rossdeutscher, president of the Cambridge, Ontario–based company.

Sehl’s finance background includes positions at appliance manufacturer W.C. Wood Corp., and McDonald’s Restaurants of Canada. He serves on the board of directors of Hammond Mfg., a global manufacturer of electrical components and electronics.

Sehl has a master’s of business administration degree, is a graduate of York University in Toronto and is a chartered accountant.

“Like all of North America, Natura hunkered down during the recession, refining and focusing our growth. But we have continued to innovate, expand and grow in new directions,” Rossdeutscher said. “Ted will be a driving force as we march forward on the swift and steady course we’ve set for ourselves and the industry.”

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