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Serta, Paula Deen partner for mattress collection

By BedTimes / May 2010

Bedding producer Serta has signed a licensing deal with Paula Deen Enterprises LLC to produce a collection of mattresses called Paula Deen Home by Serta. The line was designed in collaboration with the Food Network celebrity cook, author and entrepreneur. It will be available exclusively at Mega Group USA retailers.

“This new mattress collection reflects the dedication that both Serta and Paula Deen have to style and comfort for the home,” said Bob Sherman, president of the Hoffman Estates, Ill.–based mattress maker. “Together, we have designed mattresses that are extremely comfortable, affordable and that will really appeal to consumers shopping at Mega Group retailers.”

Mattresses in the Paula Deen Home by Serta collection feature individually wrapped innerspring coils, foams with soy–based content and Serta’s exclusive KoolComfort memory foam with EcoSense. The mattress covers are made from a knit fabric containing silk. Suggested retail price points range from $799 to $1,499.

“You can definitely tell that these mattresses have been inspired by my life in the South and my home in Savannah, Ga.,” Deen said. “The collection is all about feeling good, comfortable and getting a good night’s sleep in one’s home. And, just like my food, I send you comfort and love from my home to yours.”

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