Southerland Inc., a mattress producer with headquarters in Nashville, Tenn., has signed an exclusive licensing agreement with the Sharper Image branding company to produce a new line of mattresses, the Sharper Image Personal Choice Sleep System.
“The Sharper Image brand stands for innovation, quality and styling, which is why it is such a good fit for our company,” said Southerland President David Corbin.
The customizable memory foam beds have a patent–pending design that has been in development since 2009, Corbin said. It is a different construction than that of the Sharper Image bed previously marketed by Cambridge, Ontario–based Natura World, he said.
According to Southerland, the new sleep system has been “thoroughly vetted” in multiphase consumer research and the concept received a high “intent–to–purchase score” in a study of more 1,000 consumers. It also received high ratings from participants during in–home trials. Beds will begin shipping to retailers in the United States and Canada during the third quarter.
