Boston–based mattress licensing organization Spring Air International recently held its first summit for international licensees. The gathering in Guangzhou, China, on March 25–26 was the start of a series of overseas meetings the company plans to hold annually.
Twenty–six licensee members attended from Spring Air operations in Australia, China, Egypt, India, Indonesia, New Zealand, Singapore, South Korea, the United Arab Emirates and Vietnam, representing annual sales of more than $350 million.
“Two years ago, we named this company Spring Air International for a reason,” said President Rick Robinson. “Our vision was to create opportunities for our overseas partners to work together on manufacturing and marketing programs that result in a more unified branded product.”
The first half of the meeting focused on new concepts and technologies for developing overseas products and programs. The second half enabled participants to share marketing strategies and tools to build and unify the brand around the world.
“The majority of our licensees enjoy significant market positions in their respective countries,” Robinson said. “Many represent the second– or third–largest mattress producers in their trading areas. We view our international partners not only as experienced, successful businesses in their own right, but as a vital part of Spring Air’s future as a growing, worldwide company and brand.”
The next summit is scheduled for February 2012, in Dubai, United Arab Emirates.