Diamond Mattress revamps website

Manufacturer Diamond Mattress, which has headquarters in Rancho Dominguez, Calif., has launched a multifaceted, interactive website for both retailers and consumers at www.diamondmattress.com.

“We believe our new presentation accurately represents us as both a fourth–generation, family–owned company still making mattresses in the U.S.—and as a modern, forward–thinking enterprise that’s impacting people’s lives by improving their sleep,” said Shaun Pennington, Diamond Mattress vice president.

Among other features, the website includes a 10–minute video that shows retailers and industry suppliers discussing Diamond Mattress’ “longstanding commitment to handmade, handcrafted quality, comfort and customer satisfaction.”

Diamond Mattress dealers can use a utility to post their store locations. They also can develop and update their own page within the site with profile information, logos, photos, special promotions and news.

“These microsites enable our retailers to present themselves to shoppers and to offer an impetus for visiting their stores both in person and online,” Pennington said.

Consumers can order information kits about the company’s mattresses—including the recently introduced Ethos and Cool Touch specialty lines—and receive samples of components such as Eco–Flex foam, Cool Touch pressure–relieving material and natural Talalay latex.

Consumers also can get mattress recommendations by taking a survey and learn more about sleep issues, mattress life cycles and product care.