Southerland strengthens executive team

Southerland strengthens executive team

Mattress producer Southerland Inc., which has headquarters in Nashville, Tenn., has added three executives to its sales and business development team and promoted a fourth.

Dan Baker was named vice president of sales for the Western division. He is responsible for managing all sales representatives operating out of the company’s Oklahoma and Arizona facilities and serving all accounts west of the Mississippi River. Baker has more than 20 years of bedding sales experience, holding posts at Natura World, International Bedding, Spring Air and Simmons.

John Clark was named vice president of sales for the Eastern division, which includes all states east of the Mississippi. Clark manages the accounts and sales representatives based out of the company’s Tennessee factory. Clark is a 30-year veteran of the industry, having worked for Boyd Specialty Sleep, Comfort Solutions, Spring Air and Sealy.

Industry veteran Tim Tyler has been hired to fill the newly created position of vice president of strategic alliances. Tyler has 20 years of sales and management experience with Corsicana, Restonic, Spring Air and Sleep Inc.

“Tim’s focus will be to tap into his relationships and carry our message through to his contacts and to expand our presence in the marketplace,” said Scott Miller, Southerland executive vice president. “He will work closely with our sales team and our vendors to forge new partnerships for the future.”

Lastly, Chad Davis has been promoted to the newly created position of business development manager.

“Chad’s new role will assist our Western and Eastern sales teams in expanding Southerland’s business into new territories, as well as assisting our current sales representatives in growing their territories,” Miller said. “Chad will also be involved in strategic key accounts in the Midwest.”