Leggett and Platt teams with TV show

As part of the company’s enhanced marketing focus, Leggett & Platt’s Consumer Products Group has partnered with the ABC television program “Extreme Makeover: Home Edition,” donating three Leggett & Platt Fashion Bed products to recently taped shows. The first donation, a Euro platform bed with faux leather finishing, was included in an episode that aired Nov. 18. The bed went to the Dunning family of Cool Spring, Del. The company’s Sasha and Miami ornamental beds will be part of episodes of the TV program focusing on the rebuilding of Joplin, Mo., a city near L&P’s corporate headquarters in Carthage, Mo., that was devastated by a tornado in the spring of 2011.

Related Posts

Leggett and Platt revamps racy campaign

In response to feedback, industry supplier Leggett & Platt...

Quinn takes new role at Leggett & Platt

Industry supplier Leggett & Platt, which has headquarters in...

Mark Quinn leaving Leggett & Platt

BY BARBARA T. NELLES Leggett & Platt disruption geek,...

LEGGETT & PLATT Q4 EARNINGS

Weak demand in its bedding, furniture, and fabric converting...