For immediate release
Media Contact: Jenny Sherman
[email protected]
312-861-5257
Memorial Day Sweepstakes Encourages Consumer Engagement During High Sales Period
TRINITY, N.C. (April 21, 2012) – Sealy, Inc. (NYSE: ZZ), North America’s No. 1 mattress brand, is hosting the May-Day Pay-Day sweepstakes giving away $100,000 in cold hard cash to one lucky winner. The sweepstakes will take place during the Memorial Day holiday, one of the largest mattress sales periods, with the goal of driving traffic in stores.
“We wanted to offer an exciting promotion to encourage consumers to go in-store and buy a Sealy or Sealy Posturepedic mattress over this key holiday period,” said Jodi Allen, chief marketing officer, Sealy. “It is about driving consumers to our retailers to try out our product with the ultimate chance to have a $100,000 May-Day Pay-Day this Memorial Day.”
To be eligible to win, consumers can visit a participating retail store, retrieve the serial code from any floor model or purchased Sealy or Sealy Posturepedic mattress and enter the code to the Sealy Facebook page or Sealy.com. The May-Day Pay-Day sweepstakes is launching May 12 and continues through June 3. Sealy will also support the sweepstakes through a national television advertising buy.
For additional information on the Sealy products and promotions, please contact Jenny Sherman at [email protected] or 312-755-5257.
About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.
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