Select Comfort restructures top management

Select Comfort Corp. is making key changes to its senior leadership team in support of the company’s growth and long-term, customer-focused strategies, the exclusive manufacturer and retailer of Sleep Number beds has announced.

“This is an exciting time for Sleep Number as we continue to focus on delivering an unparalleled sleep experience for our customers,” said Shelly Ibach, Select Comfort’s new president and chief executive officer. “To that end, we’ve built an experienced, consumer-centric senior leadership team dedicated to realizing our potential as both a brand and company for the benefit of customers, employees and shareholders.”

The changes represent a broadened direct-report structure that more tightly aligns with the Minneapolis-based company’s strategic goals, a news release said. They include the elimination of the chief operating officer role, which is the post formerly held by Ibach.

Michael Bills was hired as senior vice president and chief marketing officer. He has more than 20 years of experience developing integrated marketing strategies for global brands. Previously, Bills was executive director of the Innovation Initiative at the Fisher College of Business at The Ohio State University in Columbus, Ohio. While in that post, he created and managed the college’s Center of Excellence, which focused on corporate innovation. Prior to that, Bills was president of Retail Planning Associates, and Americas managing partner at Fitch—part of the U.K.-based global advertising and marketing services group WPP.

Annie Bloomquist was promoted from vice president to senior vice president and chief product officer, and joins the senior leadership team. In her expanded role, she leads product innovation, including product management, development, and research and development for all Sleep Number products. Prior to joining the company four years ago, Bloomquist held leadership positions in product and merchandising at large retailers, including Macy’s, Marshall Field’s and Target.

Andy Carlin was promoted from vice president to senior vice president and chief sales officer and named to the leadership team. He continues to oversee all sales channels and real estate. Carlin joined the company in 2008 after more than 20 years in sales leadership roles for companies such as Gander Mountain and Kohl’s department stores.

Kathy Roedel was named executive vice president and chief services and fulfillment officer. All services and post-purchase fulfillment, including customer experience and Six Sigma, home delivery and logistics, sourcing and materials, manufacturing, and quality have been consolidated and are now managed by Roedel. Previously, she was executive vice president and chief technology and services officer.

Hunter Saklad, vice president of consumer insights and strategy, joined the senior leadership team and reports directly to the president and CEO.

Remaining in their senior leadership positions are Wendy Schoppert, executive vice president and chief financial officer; Mark Kimball, senior vice president and general counsel; and Karen Richard, senior vice president and chief human capital officer. All continue to report to Ibach.

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