Dormeo Octaspring, a specialty mattress producer with U.S. headquarters in Plano, Texas, announced that its products are being sold at 19 Cardi’s Furniture and Cardi’s Mattresses locations in Massachusetts and Rhode Island. The retailer is carrying three Dormeo Octaspring mattress models, as well as a collection of pillows, tufted headboards and tufted divans. The two companies are also sponsoring a joint advertising campaign on local broadcast and cable TV, and satellite radio.
“This is our largest account in New England to date and we hope to grow our presence in the area with the support of our joint advertising and television campaigns,” said Chris Henning, Dormeo Octaspring president. “Partnering with Cardi’s seemed only natural as we have similar values and approaches to selling sleep products. They believe in strong advertising campaigns that support the quality and innovative products they carry in their stores, and we are happy to be working with them to give consumers a great, new product.”
