Kingsdown’s Sleep to Live Institute, now based at the mattress manufacturer’s headquarters in Mebane, N.C., has launched a revamped website. The new site is designed to appeal to multiple audiences—consumers, retail sales associates, retailers and manufacturers.
The site is easy to navigate, and content is classified into categories, including “Sleep 101,” “Disorders and Diagnostics” and “Product Reviews.” Visitors can read blog posts by Sleep to Live Institute Director Dr. Robert Oexman, subscribe to the “Wake Up!” newsletter and check out the “Sleep Library” of research and information.
Manufacturers and retailers also can explore the institute’s services, which include consulting, custom research, product development and the ability to have products tested and certified.
“This site was developed as an in-depth sleep resource that’s also user-friendly,” Oexman said. “Consumers can access our website and walk away with a step-by-step plan for better sleep. We only recommend products we’ve tested and we’ve addressed the most common sleep questions and concerns. With RSAs in mind, we went a step farther and created an in-depth library they can use for continuing education as well as a reference center to answer customer questions in-store and on the spot.”