At High Point Market April 20-25, Atlanta-based Simmons announced it was upping its investment in an advertising campaign that it expects will deliver 2.2 billion consumer impressions from May to September. The campaign includes Comforpedic from Beautyrest’s first TV commercial, which aims to position Comforpedic as the “expert brand for those in the know.”
The spot uses voiceover by “Jeopardy!” host Alex Trebek and features three experts in their fields: astronaut and physician Dr. Mae Jemison; graph theorist, mathematician and MacArthur Fellow Maria Chudnovsky; and ocean explorer and conservationist Philippe Cousteau.
