Vertically integrated steel mill and steel bed frame supplier W. Silver Products in El Paso, Texas, has inked a deal to distribute Ergomotion-branded adjustable beds. W. Silver also sells a complete line of stationary bedding support products and accessory items.
“We partnered with Ergomotion to distribute their adjustable beds to our furniture store and sleep shop channels of distribution,” said Brent Polunsky, W. Silver bedding support sales manager. “This partnership allows us to be a leader in both categories—bed frames and supports and, also, adjustable beds…and we become a better resource to our customers.”
As part of the deal, Ergomotion corporate offices in Santa Barbara, Calif., will provide backend support services and customer service for all adjustable bases sold by W. Silver.
