The company said in a press release that creation of the new position reinforces its growth from a regional brand into a national company selling to some of the industry’s largest retailers.
Appleton joined Spring Time in 2006 as business development manager responsible for servicing and overseeing regional sales accounts and creating strategic approaches to new business development.
“Since joining Spring Time, Sarah has played a key role in developing and increasing our brand recognition nationwide,” said Spring Time President Isaac Jacobovitz. “Her leadership skills and ability to deliver product and merchandising solutions to our dealers will help us as we continue our growth and evolution within the industry.”