Simmons celebrates Weil endorsement of ComforPedic iQ

Dr. Andrew Weil

Dr. Andrew Weil

Simmons Bedding Co. has announced that Dr. Andrew Weil is endorsing the ComforPedic iQ mattress, a bed collection that will launch later this month at the Las Vegas Market Jan. 26-30. Weil is a best-selling author, physician and proponent of holistic health.

A Simmons news release stated that ComforPedic iQ “is the only mattress to use patented, clinically tested Smart Response Technology, a technology so smart that it naturally responds and continuously adapts to the body—without motors, buttons, plugs or electronics.”

Weil said of his endorsement, “For those of you who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest. The ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response technology provides a practical and effective sleep solution.”

The mattress major is celebrating Weil’s endorsement and the launch of the line at a dinner Jan. 25 at Las Vegas Market. The invitation-only event will introduce dealers to the “The Future of Sleep” through “an exciting, full-sensory experience,” a news release stated. The event will include an address from Weil “and mesmerizing entertainment.”

A wide-scale, multimedia and digital advertising campaign for ComforPedic iQ is planned for spring 2014. Ads will be seen on national network and cable television throughout the peak summer selling period. The campaign will include Weil and promote the beds as a holistic, effective sleep solution.

Weil is founder and director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center. He founded The Weil Foundation, a not-for-profit organization dedicated to supporting integrative medicine through training, education and research. All of Weil’s “after-tax profits profits from royalties from sales of ComforPedic iQ” will go to his foundation, a Simmons news release said.

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