Las Vegas Market, cont’d.
Magniflex
Magniflex—Italian mattress manufacturer Magniflex unveiled its new Virtuoso collection, a luxury line of European design that pairs Old World materials—horse hair, cashmere, merino wool, camel hair, linen, cotton and silk—with the latest in memory-foam technology. The core of the line, a four-bed collection ranging in price from $5,999 to $13,999, is a high-density, visco-elastic that is tough and “contours to the body like no product on the market today,” the Florence-based company said.
Malouf
Malouf, an upscale bedding accessories manufacturer based in Logan, Utah, debuted its new Tencel sheet set in elegant packaging to a record-setting number of showroom visitors, said Jake Neeley, marketing communications manager (pictured). Retailing for $199, the sheets boast a smooth hand and better moisture-management qualities and can bundle with Malouf’s Tencel mattress protector and pillow covers. The company also rolled out its first venture into down, a $109 pillow filled with duck down and feathers and encased in cotton to eliminate the feeling of sharp quills.
Organic Mattresses Inc.
Organic Mattresses Inc.—Tapping into what it calls an increasingly mainstream consumer segment, Organic Mattresses Inc. of Yuba City, California, introduced a nine-bed Naturals by OMI collection for shoppers looking for organic alternatives. The mattresses, handcrafted in the United States with high-density, natural latex, feature a new stretch silica FR barrier and a three-layer, stretch-knit, organic cotton cover. The entire collection, which retails from $2,500 to $5,300, is packaged in shippable cartons for easy delivery and storage. “They are compressed 4-to-1, then rolled and boxed,” said Kurt Ling, chief executive officer. “Retailers love the boxes.”
PureCare
PureCare—Three years in the making, the new Elements sheet collection from PureCare, featuring attractive cylindrical packaging with built-in swatches, took center stage in the Fairfield, New Jersey-based company’s showroom. Made with ingredients “derived from elements of the Earth,” such as seaweed and bamboo viscose, the line incorporates a secure fit with lush fabrics that “enhance wellness and relaxation,” said Sean Bergman, chief marketing officer. Elements ranges in price from $199 to $299 and will ship in March.
Reverie
Reverie—Adjustable bed manufacturer Reverie, based in Bloomfield Hills, Michigan, introduced its all-in-one Sweet Slumber Adjustable Pillow that enables consumers to build a pillow that’s just right for them. The kit, which retails for $99, includes a silk-like cover with plush microfiber fill and two removable comfort inserts—soft and medium—filled with DreamCell shredded latex. The components can be combined to create four support and comfort options that, according to Martin Rawls-Meehan, president and chief executive officer, cover 80% of pillow shoppers’ comfort needs and preferences.
