Dave Roberts joins Protect-A-Bed

Dave Roberts headshot

Dave Roberts

Dave Roberts, former president of mattress licensing group King Koil, has joined protection product and sleep accessories supplier Protect-A-Bed as senior vice president of business development.

In his new post with the Wheeling, Illinois-based company, Roberts is responsible for expanding the company’s reach in the United States and internationally. He reports to Ken Millhouse, who joined Protect-A-Bed as president of sales in January.

Roberts is a home furnishings and bedding industry veteran with nearly 35 years of experience. He joined King Koil in 2001 and was company president for nine years. While there, he oversaw the company’s expansion in the United States and to more than 80 other countries. In addition, he has held posts with the former Spring Air Co., The Comfort Shop Inc. and Lane Furniture.

“We’re thrilled to welcome Dave to our team,” Millhouse said. “His extensive industry experience will help Protect-A-Bed uncover even more business opportunities and partnerships in our backyard and beyond.”

Roberts’ focus on uncovering new business opportunities will be key to Protect-A-Bed’s growth strategy, said James Bell, Protect-A-Bed chief executive officer. “I believe we have only scratched the surface in the category of mattress protection.”

Commenting on his new post, Roberts said, “I’m excited to join Protect-A-Bed and help uncover new growth opportunities. It’s an exciting time to develop solutions to meet consumer and business needs.”

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