Summer Las Vegas Market Videos From Mattress Showrooms

BY BARBARA T. NELLES

Shooting Las Vegas Market videos from mattress industry showrooms made me very tired

Fit for humans I rest-test one of the new Serta iComfort pet beds.

It was a lazy Las Vegas Market this week–with light traffic in bedding halls and fewer product launches among bedding exhibitors than at past summer shows. I saw a handful of new mattress collections, some product redesigns and new technologies, as well as quite a few pillows.

But, quiet shows make it a lot easier for reporters–and industry suppliers–to chat up exhibitors. And that is what I/we did this week.

What’s more, I had tremendous fun with Twitter video tweets, convincing many bedding vendors to star in 30-second video tweets from the show floor. They were tweeted by @SleepSavvyMag and retweeted by @BedTimesMag. Please follow both publications on Twitter, if you aren’t already, and we’ll follow you back.

In the videos, some mattress and sleep accessories exhibitors discuss a new product or technology, others share their thoughts on the #bestthing to have happened at their companies so far this year. (Those tweets use hashtag #bestthing.)

Their video tweets, all 21 of them, are embedded below.

If you’re on Twitter, all of the video tweets were tagged with #lvmktmattress. But, the best way to see them at Twitter is by scrolling through Sleep Savvy‘s recent tweet stream. When you do, please retweet your favorites!

Here are our Las Vegas Market video tweets, in no particular order. Enjoy!


Elizabeth Dell’Accio of Blu Sleep Products describes the new, washable Purity memory foam pillow:


 

Therapedic’s Gerry Borreggine says the Tommy Bahama Home mattress collection has been an enormous success for the company:

 


Jennifer Hockey of Fashion Bed Group by Leggett & Platt introduces Sn@p, an easy-to-assemble complete bed–and it’s UPS-able, too:


 

Sales are up this year and consumers are giving us rave reviews, says Spring Air’s Rick Robinson:

 


‘Sooo’ … I’m sorry, Denny, to cut you off mid-sentence! But, congratulations to Boyd Specialty Sleep on the Sleepy’s business and the innovative Broyhill-branded Cube mattress.


 

Protect-A-Bed’s Warrick Bell urges you to learn more about the Rem-Fit Life Challenge:

 


Harry Constantino hits his mark–Why easy-ship DreamSmart by Soft-tex is on a roll:


 

In two parts totaling 47 seconds, Owen Shoemaker explains how improved King Koil Extended Life mattresses stand up to extra-heavy use:

 


 

Joe Hunt touts the success of Knickerbocker’s emBrace bed frame:

 


XSENSOR is relishing having its own show space at Las Vegas Market, Stephen Anstey says:


 

PureCare Glacies are cold sheets for hot sleepers, says Sean Bergman:

 


Valerie Stranix tiptoes through the Natura showroom on the “Path to Purity”:


 

Interest in “natural” and “organic” bedding is on the rise, says Savvy Rest’s Dominick Palamenti:

 


Tempur Sealy celebrates Sealy Posturepedic’s 65th year with an Anniversary collection, says Aubrey Collier.


 

Jake Neeley describes the “natural” ingredients in Malouf’s product lineup:

 


According to Spencer Nicholls, the Downton Abbey collection from Kingsdown evokes the luxury of a bygone era–and a popular TV series.


 

Tiffane Thompson explains the highs and lows of new Tempur-Contour pillows at Tempur-Pedic.

 


In the DreamFit Complete Selling System, the mattress sale always begins with the pillow, says Cindy Williams.


 

With a very broad smile in the very next frame, Simmons’ Michelle Montgomery introduces a Beautyrest TV spot called “Champagne;” not surprisingly, it has more than 640,000 YouTube views.

 


Pillows won’t slip off your adjustable bed with Reverie’s Luxe Performance sheets, says Lisa Tan.


 

Flawlessly, Julia Rosien provides a quick rundown of the new Restonic Reality app for RSAs.

 


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