Serta ties contest to summer movie

The Serta mattress brand sponsored a Facebook sweepstakes in conjunction with the release of “Shawn the Sheep Movie,” which opened in theaters Aug. 5.

Serta Inc., with brand headquarters in Hoffman Estates, Illinois, is known for its Counting Sheep ad campaigns. The grand-prize winner of the contest, which ran from July 14 through Aug. 18, received a Serta Perfect Sleeper mattress and a hometown movie screening for 100 people.

Each week leading up to the final drawing, other winners received a basket of items, including movie passes, “Shaun the Sheep Movie”-themed novelties and a Serta-branded fleece blanket. The animated movie follows the antics of Shaun the Sheep as he decides to take a day off.

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