Luxury bedding brand Stearns & Foster has created a series of three videos designed to showcase the high-quality materials used in the construction of S&F beds, as well as the work of the people who make them. The brand is produced by Tempur Sealy International Inc., which has headquarters in Lexington, Kentucky.
The videos—“Masters of Craft,” “A Sign of Quality” and “The Time It Takes”—are being used on S&F social media channels and in digital advertising. They also are available to retailers to use as part of their own advertising efforts.
The videos feature “certified Stearns & Foster craftsmen” who work in the brand’s production facilities in Trinity, North Carolina, and Albany, New York.
“This is a compelling way for Stearns & Foster to showcase the talent of our master craftsmen,” according to a news release. “Our strength comes from the human connection we have behind the brand and behind our company. That strength is evident when you watch the videos and recognize the precision and pride that goes into making a Stearns & Foster product. We design and build beautiful, handcrafted beds that deliver indulgent comfort. And that’s why it takes twice as long to build a Stearns & Foster mattress as it does to build a typical bed.”