Mattress Startup Helix Sleep Offers Customization

Helix Sleep mattress and shipping cartonNew York-based e-commerce startup Helix Sleep is taking a different approach from other online-only mattress sellers. Instead of offering a one-size-fits-all model, the company customizes each bed to suit the shopper’s body type, as well as comfort and sleep preferences.

A queen mattress retails for $900 and is made with polyurethane support foam topped with latex and wrapped microcoils.

As part of the purchase process, shoppers complete a questionnaire allowing the company to personalize the bed’s comfort with a “proprietary algorithm based on 3-D human modeling … (using) four key performance metrics—feel, support, temperature regulation and point elasticity,” according to a news release.

Dual comfort models are available for couples that share the same bed, but not the same sleep preferences.

Dual comfort models are available for couples that share the same bed, but not the same sleep preferences.

The compressed and rolled mattresses ship within a week and carry a 100-day return policy.

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