Luxury mattress brand Stearns & Foster Brand from Lexington, Kentucky-based manufacturer Tempur Sealy International, launched the “Redesign Your Retreat” ad campaign this summer in partnership with designer and HGTV star Jonathan Scott.
The campaign promoted the redesigned 2016 S&F Estate, Lux Estate and Reserve collections. It included a video series starring Scott and a month-long sweepstakes.
“Redesign Your Retreat” videos feature Scott as he walks consumers through his interpretations of three bedroom design trends—“edgy glam,” midcentury modern and transitional.
The campaign made use of social media platforms Facebook, Instagram and Twitter to share content with consumers.
The Redesign Your Retreat sweepstakes, available through the HGTV.com website, ended July 22 and awarded one first-place winner a $10,000 prize, a new Stearns & Foster Reserve collection mattress and a 30-minute design consultation with Scott. Second- and third-place winners received a Stearns & Foster mattress and an autographed photo of Scott.