Select Comfort Offers Boxed Bed with SleepIQ

Minneapolis-based Select Comfort Corp., which manufactures and retails the Sleep Number airbed brand, has introduced the “it” bed, a compactly boxed bed that is delivered directly to consumers.

Designed to optimize wellness, the “it” bed gives consumers access to Select Comfort’s proprietary SleepIQ technology at a more affordable price point. It’s a smart bed that incorporates biometric sensors for tracking sleep and connecting to health and fitness apps, the company said. The mattress was exhibited at the Consumer Electronics Show in January where it won four technology and innovation awards. It retails for $1,099 in queen.

“Your phone is smart, your TV is connected and your car has integrated apps; now it’s time technology helped people sleep better,” said Shelly Ibach, president and chief executive officer of Select Comfort. “We are redefining what people should expect from their bed. The ‘it’ bed delivers an effortless buying and sleep experience. With this new brand, we are excited to offer the individualized benefits of a Sleep Number bed to a whole new generation of customers.”

The bed’s foam-filled air chambers adjust and are controlled with a smartphone app. The bed contours to the neck, shoulders, back and hips, cushioning and supporting the entire body for improved spinal alignment, the company said.

Sensors track sleep by continuously gathering readings and monitoring variables such as heart rate, motion and breathing. A proprietary algorithm then delivers a personal SleepIQ score each night, which indicates sleep quality, the company said.

Through the SleepIQ app, the “it” bed connects with a range of health-tracking tools, including Fitbit, Nest Learning Thermostat, MapMyRun and Withings Health Mate.

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