ISPA Adds Melissa Barra, Eric Rose to Leadership Team

The International Sleep Products Association welcomed Melissa Barra to the ISPA Board of Trustees and Eric Rose to the Sleep Products Safety Council.

Melissa Barra
Melissa Barra

The terms for Barra, senior vice president and chief strategy and consumer relationship officer at Minneapolis-based Select Comfort Corp., and Rose, director of product innovation at Select Comfort, will run through March 2018.

Barra previously was vice president of consumer insights and strategy at Select Comfort from February 2013 to January 2015. Prior to joining Select Comfort in February 2013, she was vice president and process re-engineering officer for Best Buy Co., Inc. from 2011 to 2012. In a dual role, she also served as vice president of finance and new business customer solutions group from 2010 to 2012. From 2005 to 2010, she held leadership positions in strategic alliances and corporate development for Best Buy. Prior to Best Buy, Barra held corporate finance and strategy leadership roles in companies in the U.S. and internationally, including Grupo Futuro S.A., Citibank and GE Capital.

Rose began his long career in the mattress industry with Southeastern regional mattress manufacturer, Park Place Corp. During his 18-year career with Park Place, Rose was responsible for the operations of Park Place’s air mattress division, Comfortaire. During his time with Comfortaire, Rose managed general operations, retail relationships and product development. After Select Comfort purchased Comfortaire in 2013, Rose joined the research and development team at Select Comfort.

Eric Rose
Eric Rose

“We look forward to the insights that our new trustee and committee member will contribute as we plan for the future of the association,” said ISPA President Ryan Trainer. “On behalf of the full ISPA membership, I thank both of them for volunteering their time and effort to serve in these important positions.”

Both said they were excited to serve on boards to help move the industry forward.

“I am pleased to join the ISPA Board of Trustees and look forward to working with the other members to support the growth of the industry,” Barra said. 

Rose noted, “I’m truly excited about the opportunity to join the Sleep Products Safety Council and am looking forward to leveraging my over 20 years of industry experience to help us navigate our way through a complex regulatory environment.”

SPSC provides consumer information, supports research and promotes activities that advance the safety of sleep products. The Board of Trustees sets ISPA policy and direction by approving the annual budget, adopting a strategic plan, setting advocacy and program priorities, and evaluates overall ISPA performance.

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