Pure Comfort, a mattress manufacturer based in Trujillo Alto, Puerto Rico, has opened a distribution center, a retail showroom and offices in Winter Garden, Florida, to facilitate the distribution of its Silver Comfort products.
Pure Comfort is a 20-year-old company that manufactures its products, including its adjustable beds, in Puerto Rico. There, it wholesales its product lineup, but also sells direct to consumers at pop-up stores and via infomercials. With the launch of the Silver Comfort line, the company said it hopes to reach a broader audience on the American mainland.
Silver Comfort consists of two products: the Silver Comfort Athena all-foam mattress with a proprietary SilverCare fabric cover that is said to offer improved hygiene, and the Athena adjustable base. The pieces retail for $999 and $1,899, respectively, in queen sizes. Features of the base include head and foot articulation. The upper body can be raised to a 45-degree upright tilt. The unit has two quiet motors, a cordless remote and a massage feature.
Silver Comfort products are available at SilverComfortBeds.com. The company said it also is investigating the use of pop-up stores in Florida and that its main sales focus is in that state. Consumers have a choice of visiting the showroom, requesting a home visit or shopping online.
“Expanding to central Florida seemed a natural step as we grow,’’ said Patricia Fernández, general manager of the company’s Florida operation. “On the one hand, the area is home to a Puerto Rican population that knows of our brand’s reputation, the quality of our products and our second-to-none customer service. On the other hand, the region’s nonstop growth offers the opportunity to introduce our bed to millions of other consumers.”