Spring Air Hones Social Media Strategy with New Agency

NEWS RELEASE WRITTEN BY SPRING AIR AND PUBLISHED, UNEDITED, BY BEDTIMES

NEW SOCIAL MEDIA AGENCY, STRATEGY,

LEAD SPRING AIR’S 2017 CONSUMER COMMUNICATIONS EFFORTS

BOSTON, March 15, 2017—In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, Spring Air International has engaged a new social media agency to begin the relationship-building process, announced company president Nick Bates.

Bates said Spring Air already has begun working with TRIO, a full-service marketing communications firm based in Grimes, Iowa, which specializes in social media and web design, among other custom services.

“We’re not only going to be stepping up our interactions with consumers but also engaging with them in new, more meaningful ways,” Bates explained.

“Our objective is to build a base of Spring Air followers from the ground up, engaging them on topics like the importance of sleep quality, the vital role a mattress plays in their lives and how our brand meets their needs.”

Working with TRIO, Bates said the company is developing original content for blogs and other features that will be posted to its web site. The producer also will be posting sleep information on popular social media vehicles like Twitter, Facebook and Instagram with the goal of steering consumers to its site.

Spring Air’s web site is currently being overhauled. The re-launch of the site is expected in the late spring or early summer.

“We’re going to be reaching people—especially Millennials—in the digital world where they ‘live’ every day,” Bates noted. “Spring Air will be addressing critical questions like ‘What does better sleep really mean?’ and providing insights that help consumers resolve their sleep problems.”

Ultimately, Bates said, “we plan to establish a constantly growing fan base that is not only familiar with who we are and what we represent, but also wants to buy Spring Air-branded beds.”

Spring Air is a top 5 recognized bedding brand among consumers on an aided basis. The company has 11 North American factories and operates in 43 countries around the globe.

Founded in 1926, the producer helps retailers drive business while capitalizing on the reputation for trust and integrity inspired by its iconic name.

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