Talalay Global, the Shelton, Connecticut-based latex supplier and finished products manufacturer, has appointed marketing veteran and business entrepreneur Jim Huffstetler to the new post of vice president of marketing.
In the position, Huffstetler takes on some of the responsibilities of Ken Hinman, formerly global marketing officer, who left the company in November to take a role outside the industry. Huffstetler is charged with growing awareness and recognition of Talalay among consumers and opening new distribution channels for the luxury bedding component. He reports to Kimberly Fisher, president and chief operating officer.
Most recently, Huffstetler was co-founder of cleaning products company Zero Odor LLC. From 2002 to 2011, he co-founded and ran Free Enterprise LLC, a wellness-brands ad agency, serving clients such as Select Comfort and WebMD. Prior to that, he worked for several New York ad agencies on consumer brand accounts such as Philips, Visa PLUS, Merrill Lynch, Fox News Channel and Hallmark.
“Jim’s experience not only in marketing and branding but in founding and managing businesses is exactly what we were looking for to drive the mission we’ve set for Talalay Global,” Fisher said. “Our objective over time is to continue building the number of consumers who recognize the Talalay brand, understand its unique benefits and seek out retailers that offer Talalay in their bedding products. To accomplish that, we’ll be substantially ramping up our marketing communications on Talalay.”
Commenting on his new post, Huffstetler said: “I’m very excited to be joining Talalay Global. This is a tremendous opportunity to work with Kim Fisher and the team to develop and implement strategies for informing consumers about the positive attributes of Talalay and to generate pull-through retail demand for Talalay products.”