Serta Simmons Bedding LLC has inked a deal with Sinomax USA, part of Hong Kong-based Sinomax Group Ltd., for the manufacture of Beautyrest- and Serta-branded mattress-in-a-box collections and foam sleep accessories.
Sinomax is a foamer and finished goods manufacturer with significant business in the United States among big-box retailers such as Walmart and Costco. In 2015, it opened its first U.S. manufacturing facility in La Vergne, Tennessee.
The two companies have signed a three-year agreement allowing Sinomax USA to develop and manufacture branded mattresses, pillows and toppers at its U.S. plant, according to a June 5 news release. The boxed beds will be a first for the Beautyrest brand and will replace those currently available under the Serta name. Offerings will be available as early as July.
“As the industry leader, it’s critical that we proactively provide our retail partners with innovative products that are available across all distribution channels,” said Michael Traub, SSB chief executive officer. “Our partnership with Sinomax USA will provide mattress-in-a-box offerings with compelling value and at various prices, for consumers who seek differentiated shopping experiences with our retail partners.”