In a campaign earlier this summer, Hoffman Estates, Illinois-based Serta, part of Serta Simmons Bedding LLC, with headquarters in Atlanta, encouraged people to take some time out of their busy lives and “Declare Peace.”
Serta’s campaign reminded everyone that there’s no better place than the bedroom to find complete comfort, whether it’s for 15 minutes or a full night’s sleep.
Consumers were invited to join Serta by visiting DeclarePeace.com and using #SertaPeace on Instagram or Twitter to share how they would take time out to relax and reclaim their bedroom. Those who joined also were entered in a contest to win the grand prize of a bedroom makeover. Other weekly prizes included mattresses, pillows, blankets, sheets and more.
“It’s no surprise that we are busier and more stressed out than ever before, and our ability to sleep is suffering as a result,” said Andrew Gross, executive vice president of marketing for Serta. “We’re passionate about Declare Peace because the bedroom is the calmest place around, and the mattress is at the heart of it. At Serta, we work to bring technology and comfort together, so everyone can find a mattress that’s just right for them to create a bedroom sanctuary of their own.”