Sleep products manufacturer ViscoSoft has hired consultant Heidi Diamond of Diamond Enterprises and Future Value to direct strategic planning and integrated marketing initiatives.
Diamond is working with the Charlotte, North Carolina-based company’s executive management, marketing and sales teams at ViscoSoft to position a variety of retail and direct-to-consumer programs.
“We’re confident that Heidi’s proven track record of success with cross-platform innovation in digital, e-commerce, television, print, out-of-home, radio, sponsorship, events and cause marketing will translate into winning strategies for us, our retail partners and consumers,” said Gabriel Dungan, ViscoSoft founder and chief executive officer. “We have a great product line and a very aggressive pricing structure, but we knew from the beginning that our greatest success would come from combining our branding and marketing efforts together with those of our retail partners.”
Diamond, former president of Martha Stewart Living Omnimedia, devised that brand’s launch into furniture, flooring, paint and top-of-bed.