Mattress manufacturer King Koil is expanding its domestic production platform with a new 90,000-square-foot factory in the Phoenix suburb of Avondale, Arizona.
BRAND-NEW Willowbrook, Illinois-based King Koil is opening a 90,000-square-foot facility in Avondale, Arizona.
It is expected to start operations in April.
The company plans initially to employ 50 people at the site, which will service retail partners in the Western states of Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.
“Our new King Koil factory is a key component of our new direct-to-retail manufacturing strategy,” said David Binke, chief executive officer the company. “Designed and outfitted with the latest machinery in the bedding industry, the Arizona factory will enhance our efficiency as we continue to implement our new platform. By controlling our own manufacturing base, we’ll be able to be respond faster to our retail partners’ needs with a keen focus on helping them improve their margins on King Koil bedding sales.”
In addition to manufacturing, the factory will include offices for plant management and customer service teams, as well as a sophisticated audiovisual conference room. A 2,500-square-foot showroom located within the facility will enable King Koil to showcase the entire national product lineup to its retail partners.
King Koil announced earlier this year its plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy. As part of the change, the company formed a strategic partnership with long-time licensee Blue Bell Mattress, which will continue to service King Koil retail partners in the East and Midwest with the company’s product.
Headquartered in the Chicago suburb of Willowbrook, Illinois, the company supports more than 30 licensees in more than 90 countries where the mattresses are manufactured and sold.
