BedTimes 2013 Editorial Calendar
Download a PDF version of the 2013 editorial calendar.
| January |
Pillows: Beyond the fluff Today’s pillow constructions are as complex as those for mattresses. BedTimesexamines the latest innovations in this important category.
- Bonus distribution at Las Vegas Market
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| February |
| Quality assurance Q&A BedTimes asks mattress makers and quality experts about their best practices for quality assurance.
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| March |
Out with the old, in with the new What the mattress industry is doing to increase the recycling of used mattresses—and crack down on unscrupulous renovators.
- Las Vegas Market wrap-up
- Bonus distribution at ISPA Industry Conference
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| April |
| Selling to USeRs Among the fastest-growing demographics are urbans, singles and renters. What does this mean for mattress manufacturers?
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| May |
Interzum Cologne Your guide to the world’s largest furniture components and machinery show in Cologne, Germany.
- Bonus distribution at Interzum Cologne
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| June |
Back-to-basics marketing Whether you’re spreading your message via the latest social media outlet or using good old radio, there are some marketing lessons you should never forget.
- High Point Market wrap-up
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| July |
| Customer feedback What do customers really think of your products and services? BedTimes looks at the best methods for soliciting their opinions and using the feedback.
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| August |
The all-important core. Part 1: Springs
BedTimesdelves into trends and innovations in innersprings.
- Bonus distribution at Las Vegas Market
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| September |
The all-important core. Part 2: Foams
In Part 2 of our look at the bed’s core, BedTimes examines what’s new in foams.
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| October |
Giving consumers what they want How sleep products manufacturers are meeting the needs of consumers who increasingly want customized—and customizable—goods.
- Temperature-regulating products
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| November |
| Well-dressed beds Today’s mattress sets are outfitted in fashion-forward fabrics. BedTimes looks at the latest trends and offerings from suppliers. |
| December |
The Supplies Guide The industry’s only comprehensive listing of suppliers to the mattress industry.
- High Point Market wrap-up
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2012 Editorial Calendar
Download the PDF version of the 2012 Editorial Calendar.
| January |
Meet your next big customerWith 86 million-plus members, the Millennial generation is bigger than even the baby boomers and they’re at the age when they’re finishing school, getting married and having kids. How can you manufacture and market beds to appeal to this demographic?
- ISPA EXPO preview
- Bonus distribution at Las Vegas Market
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| February |
| Surviving a product recallNo mattress maker wants to be in the position of having to recall its products, but nearly every year some have to do so. What are the best practices for managing a recall to ensure that you protect consumers and your company’s reputation?
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| March |
ISPA EXPO show issueA comprehensive exhibitor directory and show details for the industry’s largest show of machinery, equipment, components, supplies and services for the mattress industry.
- Las Vegas Market wrap-up
- Bonus distribution at ISPA EXPO
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| April |
| Customer feedbackWhat do customers really think of your products and services? BedTimes looks at the best methods for soliciting their opinions and then shows you the most effective ways to use feedback to improve what you do.
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| May |
| The factory of the futureWhat are the next innovations and advances in manufacturing within other industries that will be making their way into mattress production facilities?
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| June |
A visual guide to the bedding bizWhat does the mattress industry look like? What is its scope and scale? BedTimes shows you—by the numbers—in a vivid display of charts, graphs, images, tables and diagrams.
- Allergy protection products
- High Point Market wrap-up
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| July |
| Machinery mattersWhat are the latest trends and innovations in mattress-making machinery? Plus: When it makes sense to retrofit equipment you already have. |
| August |
Factory directsOperating as both a mattress manufacturer and a retailer, factory directs employ a unique business model. BedTimes looks at companies that thrive by doing it all.
- Bonus distribution at Las Vegas Market
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| September |
| Keeping employees on trackYour work force is one of your most important assets, but you could be on the verge of losing valuable employees who’ve lost interest or focus. How can you get them back on track, increase productivity and save money on recruitment costs?
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| October |
| Caught on videoFrom videos you can offer to retailers for their showrooms to those that could go viral on YouTube and make your brand a household name, a well-done video can help promote your products, educate consumers and build your reputation.
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| November |
Certifications explainerMattress makers and suppliers who want to show consumers that their products meet certain environmental or quality standards have a number of certifications they can seek. BedTimes provides a rundown and explains what all those seals and standards mean.
- Temperature-regulation products
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| December |
The Supplies GuideThe industry’s only comprehensive listing of suppliers to the mattress industry. Plus: Color forecast: The hot hues that will work their way into mattresses, marketing materials and showrooms in 2013.
- High Point Market wrap-up
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NOTE: All topics on the editorial calendar are subject to change.
