RetaiLive uses image-recognition technology, allowing shoppers to scan and save marketing materials, including video, on their mobile devices. Consumers can download the application for free at Google Play and the iTunes Store.

“RetaiLive represents the future of the retail experience—and uncharted territory in the bedding industry—engaging customers with real-time marketing, sales and product information,” said Don Wright, senior vice president of business development and chairman of the board. “Mobile marketing has transformed the way companies build and shape brand awareness. RetaiLive gives our clients an edge by providing consumers with a completely dynamic, interactive and informative shopping experience.”

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“We are thrilled to host our most successful event to date,” said Jarrett Tomalin, Sleep Country USA marketing and community relations coordinator. “Thanks to our generous community, amazing team of employee volunteers and gracious partners, we are proud to help local foster children have the same opportunities to participate in the extracurricular activities we did as kids.”

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Separately, the CPSIA requires manufacturers of children’s products to issue a similar certification. According to the CPSC, the proposed rule would clarify certification requirements and make them consistent with the 16 CFR Part 1107 rule that recently took effect. Comments on the proposed changes are due July 29.

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The Trinity, N.C.-based company said it is focusing on posting original content with a focus on sharing with its more than 375,000 Facebook fans special offers and sneak previews, as well as offering a range of other content—from bedroom music playlists to reviews of movies, bedding and hotels.

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This is the fifth Celebrity Cruises ship outfitted with bedding from Reverie.

“This partnership allows us to reach potential customers in an unconventional way by offering them the ultimate rest test,” said Martin Rawls-Meehan, Reverie president and chief executive officer.

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Chill out: The Chiligel body pad provides hours of cooling without refrigeration.

The new ChiliGel body pad comes in two sizes for mattresses, seating and pillows, and is said to provide hours of cooling relief without refrigeration.

The post Chili Technology updates ChiliBed, adds ChiliGel pad appeared first on BedTimes.

The beds have a proprietary EverNU replaceable top upholstery layer, allowing hotels to refresh the pocketed coil beds by zipping off the old topper and replacing it with a new one. The zippered toppers offer a number of benefits. They allow hotels to save money by extending the life of their “mattress fleet” and to easily upgrade beds to plusher models or to customize beds to guest preferences.

The new Beautyrest models have Nano-Tex stain protection, the result of an exclusive agreement with Applied Textiles, the exclusive distributor of Nano-Tex technology for commercial interiors. The new beds are paired with an EnduroTECH foundation.

“Given the stress that most hotel mattresses undergo, this new Nano-Tex treated layer adds an enhanced level of stain-resistant protection and preserves the quality of our mattresses,” said Steve Tipton, Simmons Hospitality vice president. “Our partnership with this excellent product enables Simmons to provide a better, more protected product to our customers.”

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Five RSAs earned enough Learn and Earn points to qualify for a Cruise to Bliss. Winners are Sandie Czarnick of Amish Furniture Outlook in Grand Island, Neb.; Glen Doering of Mattress Land in Visalia, Calif.; Russell Edwards of Bed Pros in Clearwater, Fla.; Kyle Laudone of Bed Pros in Tampa, Fla.; and Kyle Zerbe of K.W. Smith Furniture & Mattress in Lafayette, La.

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ASTM ISSUES NEW CRIB MATTRESS STANDARD
ISPA-Led Effort Creates New Safety Requirements

(Alexandria, VA) – Crib mattresses are safer today thanks to the International Sleep Products Association (ISPA). The mattress industry trade association led the way in developing a new ASTM voluntary crib mattress standard, which sets a size requirement for crib mattresses and establishes a test method to confirm this size. The new standard creates a safer sleep environment for babies and infants. It requires that crib mattresses include a label with safety warnings to advise consumers to make sure their crib mattress properly fits within a crib and warnings to help prevent SIDS. The new standard was crafted to address safety concerns over possible gaps between the crib mattress and the crib that could create an area where a baby could become entrapped or could suffocate.

“The mattress industry took the lead in addressing this important safety issue,” noted ISPA Vice President of Government Relations & Policy, Christopher Hudgins. “This new standard will mean that parents and infants can sleep comfortably at night knowing their new crib mattress meets the latest safety requirements.”

ISPA established and lead a working group of its members and other crib mattress producers to develop an initial draft of the standard. The draft standard was then submitted to ASTM where ISPA, regulatory agencies and consumer advocates developed the consensus standard issued today.

This new standard will be voluntary although many, if not all, crib mattress manufacturers are expected to meet the standard. The Juvenile Products Manufacturers Association currently has a certification program for products that meet ASTM standards and is considering a certification for crib mattresses.

ASTM is a standard setting body that uses a committee stakeholder process to establish safety and other product standards. Formerly known as the American Society for Testing and Materials, ASTM is a globally recognized leader in the development and delivery of international voluntary consensus standards. ASTM has developed numerous safety standards on children’s products including standards for cribs, bassinets and other products. The process allows all stakeholders, including industry, consumer groups and the Consumer Product Safety Commission to take a role in developing the standard.

Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents nearly 700 mattress manufacturers and suppliers throughout the world.

ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications, the ISPAEarth™ Industry Sustainability Initiative, and more.

To learn more, visit www.sleepproducts.org or contact info@sleepproducts.org.

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