BedTimes magazine celebrates 100th anniversary

BedTimes magazine celebrates 100th anniversary

BY JULIE A. PALM The business journal for the International Sleep Products Association marks its centennial this month. The following retrospective chronicles the publication’s past and offers insight into its present and future. Without interruption, every month for 100 years, BedTimes has appeared on the desks of chief executive officers and in the breakrooms of […]

Serena Williams Promotes Tempur-Pedic Beds

Serena Williams Promotes Tempur-Pedic Beds

Bedding brand Tempur-Pedic, based in Lexington, Kentucky, has teamed up with tennis icon Serena Williams in its “Tempur-Pedic Sleep Is Power” campaign. She is featured in TV and digital advertising, supported by social media and public relations efforts. “I require consistent, restful sleep in order to be at my best, and for the past 10 years, […]

Serta Simmons Expands Manufacturing Footprint, Matches Retailers’ Ad Spending

Mattress manufacturing major Serta Simmons Bedding LLC is investing more than $100 million in new manufacturing plants and a multiyear advertising strategy, according to a news release from the Atlanta-based company.  In 2017, Serta Simmons will add four large facilities to its existing network of more than 30 plants. The buildings are complete and the […]

Ghostbed Expands Use of Wrapify Advertising

Ghostbed Expands Use of Wrapify Advertising

Online mattress brand Ghostbed has extended its use of wrapped vehicle advertising Wrapify to promote its brand. The Wrapify app allows drivers in certain cities to sign up and earn money by having their vehicles wrapped in a specific marketer’s advertising. Drivers connect with an app that tracks how much they drive and where they […]