New Sears store sells just mattresses and appliances

Hoffman Estates, Illinois-based Sears has opened its first Sears Appliances & Mattresses store. Located in Pharr, Texas, the freestanding store is dedicated to two of the retailer’s strongest categories and builds on the success of the Sears Appliances store that opened last year in Fort Collins, Colorado, the company said in a news release. “Response to […]

Mattress industry news, compressed: Will it box?

Mattress industry news, compressed: Will it box?

As in, can I get this mattress, foundation, adjustable base or decorative bed into small cartons for easy shipping? That is the overall theme as I walk through the moderately busy Summer Las Vegas Market visiting mattress and sleep accessories exhibitors. It seems easy-ship has become the mantra of the sleep products industry. It’s not […]

ISPA Welcomes New Committee Members

NEWS RELEASE FROM THE INTERNATIONAL SLEEP PRODUCTS ASSOCIATION New Additions to Support the Better Sleep Council and Statistics Committee (Alexandria, VA, July 19, 2017) – The International Sleep Products Association (ISPA) welcomes Julia Rosien, brand director at Restonic Mattress Corp. as vice chair, and Brittney Cooper, Beautyrest director of media and digital marketing at Serta […]

Serta Simmons Bedding Campaign Says Beautyrest Brand Equips Sleepers For Peak Performance

Serta Simmons Bedding Campaign Says Beautyrest Brand Equips Sleepers For Peak Performance

Simmons Bedding, part of Atlanta-based Serta Simmons Bedding LLC, has launched a consumer advertising campaign positioning the Beautyrest brand as the ultimate equipment for high-performance sleep. Following the campaign’s July premiere, the company deployed a multimedia campaign meant to reach millions of consumers. Messaging juxtaposes scenes of personal athletic performance, such as biking, boxing, yoga […]

Sinomax USA to Make Beautyrest and Serta Boxed Beds

Serta Simmons Bedding LLC has inked a deal with Sinomax USA, part of Hong Kong-based Sinomax Group Ltd., for the manufacture of Beautyrest- and Serta-branded mattress-in-a-box collections and foam sleep accessories. Sinomax is a foamer and finished goods manufacturer with significant business in the United States among big-box retailers such as Walmart and Costco. In […]

Beautyrest Celebrates National Training Month for Bedding Industry and Updates SleepSells Training Website

Beautyrest Celebrates National Training Month for Bedding Industry and Updates SleepSells Training Website

NEWS RELEASE WRITTEN BY SERTA SIMMONS BEDDING LLC AND PUBLISHED, UNEDITED, BY BEDTIMES (ATLANTA – March 29, 2017) – The Beautyrest® brand, one of the industry’s leading mattress brands, is hosting its second annual National Training Month, an April campaign focused on educating retail sales associates (RSAs) about key industry topics in advance of the […]

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

Mattress Firm And Serta Simmons Bedding Expand Strategic Partnership

News release written by Mattress Firm Inc. and published, unedited, by BedTimes – Aligns Number One U.S. Mattress Retailer with Number One U.S. Mattress Manufacturer – Mattress Firm and Serta Simmons to Co-invest $100 million in Incremental Advertising – Serta Simmons Has Capacity to Immediately Fulfill Mattress Firm’s Requirements – New Products Will Offer Consumers […]

Beautyrest Black and Tom Brady Score for Better Sleep

Beautyrest Black and Tom Brady Score for Better Sleep

Atlanta-based Simmons Bedding Co. LLC made a splash this week when it unveiled a new Beautyrest Black campaign featuring winning quarterback Tom Brady with the NFL’s New England Patriots. The partnership with Brady includes a “rich array of content, including but not limited to new television and digital spots created by global communications agency KBS,” […]

News Release: Beautyrest Declares April National Training Month

NEWS RELEASE Beautyrest Declares April Inaugural National Training Month for Bedding Industry (ATLANTA – April 14, 2016) – This April, Beautyrest institutes the bedding industry’s inaugural National Training Month, a campaign aimed at preparing sales associates for the historically busy summer selling season. Throughout the month, Beautyrest will roll out a series of online and […]

Simmons adds two to marketing team

Simmons adds two to marketing team

Mattress major Serta Simmons Bedding LLC has hired Timothy Love and Brittney Cooper to serve in communications roles for the Atlanta-based Simmons and Beautyrest brands. Love joins the mattress maker as marketing communications manager and is responsible for overseeing the strategic implementation of the “Get Your Beautyrest” brand campaign, focusing primarily on public relations. He has 10 […]