Mattress Purchasing—A View from the Other Side

Mattress Purchasing—A View from the Other Side

Ever since I joined the BedTimes and Sleep Savvy publications team, I’ve been learning all that I can about mattresses. The components. The foams. The springs. The ticking. The foundations. At each market, there’s some fresh twist, something new to learn. A few months ago, it was time to put all that education to good […]

Treat Gen X Well, and They’ll Treat You Well in Return

Treat Gen X Well, and They’ll Treat You Well in Return

It’s not fun to feel like the forgotten middle child. I get it; I really do BY BETH ENGLISH Baby boomers, numbering 74.9 million in the United States, have been a powerhouse in purchasing for years. Now the number of millennials (75.4 million) has surpassed the boomers, and they’re taking center stage in marketers’ minds. But […]

Take Time to Plan a Summer Vacation; You’ll Be Glad You Did

Take Time to Plan a Summer Vacation; You’ll Be Glad You Did

BY BETH ENGLISH Ah, June. Those of you with school-age children might understand my glee when the calendar finally flips to June. The long winter is behind us, sunshine is a daily friend, and the grinding schedule of getting children to school on time and helping with seemingly endless homework questions is almost finished. Bring […]

Travel Broadens Horizons In More Ways Than One

Travel Broadens Horizons In More Ways Than One

We had been forewarned and had made the requisite run to the grocery store for supplies. On Friday, we woke to large, puffy flakes falling softly. An icy, sleety mess started a short time later. We drank our hot chocolate and hunkered down. By the time the storm was spent, we were left with only […]

Back-to-school bedtimes: Off to a good start

Back-to-school bedtimes: Off to a good start

If you have school-age children, maybe they’ve already returned to structured bedtime schedules. By the time this publishes, mine will have been in class for approximately two weeks. They’ll be dealing with homework and teachers and friends. Hopefully, all will be positive. Here’s one thing I’m dreading: Getting their sleep patterns to mesh with school […]

ISPA welcomes two new staff members

Beth English has joined the publications staff of the International Sleep Products Association as an associate editor of BedTimes and Sleep Savvy magazines. English, a seasoned communications professional and editor, comes to ISPA from the University of North Carolina at Greensboro, where she served as associate director of editorial services. During her 15-year career with […]