BSC Launches Social Media Campaign for Better Sleep Month

BSC Launches Social Media Campaign for Better Sleep Month

To celebrate “May Is Better Sleep Month,” the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, promoted its recent sleep myth survey, the BSC’s redesigned website—and, of course, Better Sleep Month—on Facebook and Twitter. To check out the social media campaign, visit Facebook.com/BetterSleepCouncilOrg or follow @BetterSleep-CouncilOrg.

BetterSleep.org Redesigned

BetterSleep.org Redesigned

The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has redesigned its website, BetterSleep.org, to better educate consumers. The updated BetterSleep.org evokes a conversational, modern feel—from the engaging photography to punchy copy. It has an attractive, user-friendly interface and is loaded with tons of updated, easily digestable information. Of course, the […]

Americans Hold a Variety of Misconceptions About Sleep

Americans Hold a Variety of Misconceptions About Sleep

Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association. To coincide with Better Sleep Month in May, the BSC looked at common misconceptions about sleep and whether Americans understand what’s correct—and what’s the stuff of legend. […]

BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]

Sharing Better Sleep Council Messages Throughout the Year

Sharing Better Sleep Council Messages Throughout the Year

May is Better Sleep Month, but the Better Sleep Council has been getting the word out about the sleep-health connection all year. As the consumer-education arm of the International Sleep Products Association, the BSC works with spokeswoman Lissa Coffey and sleep expert Terry Cralle to promote good sleep habits and the importance of a quality […]

Parents Report Daylight Saving Time Negatively Affects Their Kids

NEWS RELEASE  Better Sleep Council Offers Tips to Help Parents Get Kids Back to Sleep ALEXANDRIA, Virginia – March 6, 2017 – Half of all American parents say Daylight Saving Time (DST) affects their kids and more than one-quarter (29%) report it’s more difficult to get children to sleep after the time change, according to […]

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

The message is clear: A good mattress is key for getting a good night’s sleep BY JULIE A. PALM The Better Sleep Council’s latest consumer research reveals good news for the sleep products industry about consumers’ understanding of the sleep-mattress connection. In the third and final installment about the BSC survey, BedTimes examines their attitudes […]

What Triggers Consumers to Replace Their Mattresses?

What Triggers Consumers to Replace Their Mattresses?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, discovers shoppers are satisfied with their current mattresses but many are on the lookout to replace them in a few years BY JULIE A. PALM Want some good news to kick off the […]

What Motivates Today’s Mattress Shopper?

What Motivates Today’s Mattress Shopper?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, on what motivates today’s mattress shoppers reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits BY […]

Better Sleep Council Highlights Better Sleep Message in Media

Better Sleep Council Highlights Better Sleep Message in Media

The message of the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has gotten wide reach with an editorial penned by sleep educator Terry Cralle. Cralle, who is a registered nurse, certified sleep expert and spokeswoman for the BSC, wrote “3 Ways to Ensure Your Bed Improves Your Health” on behalf […]

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