BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]

Sharing Better Sleep Council Messages Throughout the Year

Sharing Better Sleep Council Messages Throughout the Year

May is Better Sleep Month, but the Better Sleep Council has been getting the word out about the sleep-health connection all year. As the consumer-education arm of the International Sleep Products Association, the BSC works with spokeswoman Lissa Coffey and sleep expert Terry Cralle to promote good sleep habits and the importance of a quality […]

Parents Report Daylight Saving Time Negatively Affects Their Kids

NEWS RELEASE  Better Sleep Council Offers Tips to Help Parents Get Kids Back to Sleep ALEXANDRIA, Virginia – March 6, 2017 – Half of all American parents say Daylight Saving Time (DST) affects their kids and more than one-quarter (29%) report it’s more difficult to get children to sleep after the time change, according to […]

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

The message is clear: A good mattress is key for getting a good night’s sleep BY JULIE A. PALM The Better Sleep Council’s latest consumer research reveals good news for the sleep products industry about consumers’ understanding of the sleep-mattress connection. In the third and final installment about the BSC survey, BedTimes examines their attitudes […]

What Triggers Consumers to Replace Their Mattresses?

What Triggers Consumers to Replace Their Mattresses?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, discovers shoppers are satisfied with their current mattresses but many are on the lookout to replace them in a few years BY JULIE A. PALM Want some good news to kick off the […]

What Motivates Today’s Mattress Shopper?

What Motivates Today’s Mattress Shopper?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, on what motivates today’s mattress shoppers reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits BY […]

Better Sleep Council Highlights Better Sleep Message in Media

Better Sleep Council Highlights Better Sleep Message in Media

The message of the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has gotten wide reach with an editorial penned by sleep educator Terry Cralle. Cralle, who is a registered nurse, certified sleep expert and spokeswoman for the BSC, wrote “3 Ways to Ensure Your Bed Improves Your Health” on behalf […]

BSC Hosts Session About Its Mission and Strategy

BSC Hosts Session About Its Mission and Strategy

BSC provides presentation at the 2016 Furniture/Today Bedding Conference with details about the Better Bed Quizz At the 2016 Furniture/Today Bedding Conference, May 10-12 at the Westin La Paloma Resort & Spa in Tucson, Arizona, three proponents of the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, provided an engaging presentation […]

Better Sleep Month Celebrated with Myriad Activities

Better Sleep Month Celebrated with Myriad Activities

Now in its 31st year, “May Is Better Sleep Month,” sponsored by the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, enjoyed another busy and successful public relations campaign this spring. Activities included: Diabetes Influencers Twitter party: For the second year in a row, the BSC kicked off events on May […]

BSC Anxiety Survey Dispels Mattress-Shopping Myths

BSC Anxiety Survey Dispels Mattress-Shopping Myths

It’s a familiar headline that tends to say something along these lines—Americans loathe mattress shopping. Or, mattress shopping frustrates consumers. But the notion that mattress shopping stresses out Americans is a fallacy, based on a recent anxiety survey from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association.        […]

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