BSC Launches Social Media Campaign for Better Sleep Month

BSC Launches Social Media Campaign for Better Sleep Month

To celebrate “May Is Better Sleep Month,” the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, promoted its recent sleep myth survey, the BSC’s redesigned website—and, of course, Better Sleep Month—on Facebook and Twitter. To check out the social media campaign, visit Facebook.com/BetterSleepCouncilOrg or follow @BetterSleep-CouncilOrg.

Leggett & Platt Videos Share Whimsical Story of NanoCoil

Leggett & Platt Videos Share Whimsical Story of NanoCoil

Carthage, Missouri-based industry supplier Leggett & Platt Inc. marked Better Sleep Month in May by launching 31 short videos telling stories of its wrapped microcoils for the mattress comfort layer, the NanoCoil, which it calls “the tiny coil with a big story.” “This campaign is a creative reminder that in a competitive retail environment, those […]

BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]

Sharing Better Sleep Council Messages Throughout the Year

Sharing Better Sleep Council Messages Throughout the Year

May is Better Sleep Month, but the Better Sleep Council has been getting the word out about the sleep-health connection all year. As the consumer-education arm of the International Sleep Products Association, the BSC works with spokeswoman Lissa Coffey and sleep expert Terry Cralle to promote good sleep habits and the importance of a quality […]

Better Sleep Month Celebrated with Myriad Activities

Better Sleep Month Celebrated with Myriad Activities

Now in its 31st year, “May Is Better Sleep Month,” sponsored by the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, enjoyed another busy and successful public relations campaign this spring. Activities included: Diabetes Influencers Twitter party: For the second year in a row, the BSC kicked off events on May […]

Better Bed Quizzz, Twitter Party Kick Off Better Sleep Month

Better Bed Quizzz, Twitter Party Kick Off Better Sleep Month

BSC Launches Better Bed Quizzz In May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, launches the Better Bed Quizzz, a digital shopping tool to help consumers feel more confident and prepared when they begin looking for a new mattress. The quiz, housed at www.bettersleep.org (beginning May 1), serves as a self-evaluation resource to help prospective buyers identify […]

BSC, Diabetes Influencers team up to promote Better Sleep Month

BSC, Diabetes Influencers team up to promote Better Sleep Month

To help promote its annual “May Is Better Sleep Month” campaign, the Better Sleep Council is partnering with Diabetes Influencers to raise awareness about the relationship between sleep and health. The BSC is the consumer-education arm of the International Sleep Products Association. Diabetes Influencers is a network of health, wellness and fitness professionals; celebrities; and […]

News release: Sleepless epidemic–5 ways you can avoid the ‘Sleepocalypse’

News release: Sleepless epidemic–5 ways you can avoid the ‘Sleepocalypse’

FOR IMMEDIATE RELEASE Date: April 30, 2013 Contact: Karin Mahoney kmahoney@sleepproducts.org (703) 683-8371, ex 1131 Chris Sledzik csledzik@marcusthomasllc (216) 514-4573 SLEEPLESS EPIDEMIC: FIVE WAYS YOU CAN AVOID THE “SLEEPOCALYPSE” Better Sleep Council Survey finds more than half of sleep-deprived Americans know how to get better sleep but don’t act on this knowledge. ALEXANDRIA, Virginia – […]

Happy May and Happy Better Sleep Month!

May is Better Sleep Month, an annual awareness campaign about the important role the mattress plays in getting a good night’s sleep. Better Sleep Month is organized by the Better Sleep Council, the consumer education arm of the International Sleep Products Association. This year’s campaign encourages people to “Stop Sleeping Around” and draws attention to […]