BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

The message is clear: A good mattress is key for getting a good night’s sleep The Better Sleep Council’s latest consumer research reveals good news for the sleep products industry about consumers’ understanding of the sleep-mattress connection. In the third and final installment about the BSC survey, BedTimes examines their attitudes toward sleep and sleep […]

What Triggers Consumers to Replace Their Mattresses?

What Triggers Consumers to Replace Their Mattresses?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, discovers shoppers are satisfied with their current mattresses but many are on the lookout to replace them in a few years BY JULIE A. PALM Want some good news to kick off the […]

What Motivates Today’s Mattress Shopper?

What Motivates Today’s Mattress Shopper?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, on what motivates today’s mattress shoppers reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits BY […]

Better Sleep Council Highlights Better Sleep Message in Media

Better Sleep Council Highlights Better Sleep Message in Media

The message of the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has gotten wide reach with an editorial penned by sleep educator Terry Cralle. Cralle, who is a registered nurse, certified sleep expert and spokeswoman for the BSC, wrote “3 Ways to Ensure Your Bed Improves Your Health” on behalf […]

BSC Research Shows Economic Cost of Sleep Loss in the Billions

BSC Research Shows Economic Cost of Sleep Loss in the Billions

American adults spend more than $5 billion annually trying to compensate for poor sleep and sleep loss, according to new research from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association. Eighty-two percent of U.S. adults report at least one night a week when they don’t get a good night’s sleep, […]

The High Cost of Better Sleep

The High Cost of Better Sleep

NEWS RELEASE Contact: Mary Helen Rogers 571-482-5436 mhrogers@sleepproducts.org Kristen J. Gough 914-837-8912 kgough@marcusthomasllc.com THE HIGH COST OF POOR SLEEP New Better Sleep Council Research Shows Economic Cost of Sleep Loss in the Billions ALEXANDRIA, Virginia – March 3, 2016 – American adults spend more than $5 billion annually trying to compensate for poor sleep, according […]

1991-2015 Better Sleep Council Shifts Message

1991-2015 Better Sleep Council Shifts Message

The International Sleep Products Association’s first 100 years—Part IV of the fourth and final installment Sharpening the sleep-mattress message BY JULIE A. PALM “Replace your mattress every eight to 10 years.” That had been the bedding industry’s longstanding message to consumers. It was a well-intentioned directive intended to make sure people were sleeping on a quality, […]

News release: Better Sleep Council Welcomes New Leaders

News release: Better Sleep Council Welcomes New Leaders

FOR IMMEDIATE RELEASE October 29, 2015 Contact: Jasmine Wood (703) 683-8371 BSC WELCOMES NEW LEADERSHIP AND MEMBERS: Mark Hobson, chair; Dan Schecter, vice chair, and new members  Marcus Baffoe-Bonnie, Julia Rosien and Don Wright  (Alexandria, VA) – The Better Sleep Council, the consumer education arm of the mattress industry trade group the International Sleep Products Association, […]

1966-1990: New directions for mattress industry public relations

1966-1990: New directions for mattress industry public relations

The International Sleep Products Association’s first 100 years—Part II of the third installment Mattress industry drops obsession with size, focuses more on sleep BY JULIE A. PALM When this era began, the industry’s public relations efforts remained focused on shifting consumers away from smaller mattresses and onto queen and king sizes, the so-called “supersizes,” but […]