BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

BSC: New Survey Uncovers Americans Still Believe Myths About Sleep

For Better Sleep Month, the Better Sleep Council Debunks Myths and Launches New Site ALEXANDRIA, Virginia – May 9, 2017 – Americans have trouble separating fact from fiction about sleep, according to a new study from the Better Sleep Council (BSC), the nonprofit consumer-education arm of the International Sleep Products Association (ISPA). To coincide with […]

Parents Report Daylight Saving Time Negatively Affects Their Kids

NEWS RELEASE  Better Sleep Council Offers Tips to Help Parents Get Kids Back to Sleep ALEXANDRIA, Virginia – March 6, 2017 – Half of all American parents say Daylight Saving Time (DST) affects their kids and more than one-quarter (29%) report it’s more difficult to get children to sleep after the time change, according to […]

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

BSC Research says Shoppers Understand a Good Mattress Means a Good Night’s Sleep

The message is clear: A good mattress is key for getting a good night’s sleep BY JULIE A. PALM The Better Sleep Council’s latest consumer research reveals good news for the sleep products industry about consumers’ understanding of the sleep-mattress connection. In the third and final installment about the BSC survey, BedTimes examines their attitudes […]

What Triggers Consumers to Replace Their Mattresses?

What Triggers Consumers to Replace Their Mattresses?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, discovers shoppers are satisfied with their current mattresses but many are on the lookout to replace them in a few years BY JULIE A. PALM Want some good news to kick off the […]

What Motivates Today’s Mattress Shopper?

What Motivates Today’s Mattress Shopper?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, on what motivates today’s mattress shoppers reveals changes in bedding-shopping behavior, including shorter replacement cycles, an expectation of higher ticket prices and the influence of technological trends on research and purchasing habits BY […]

Better Sleep Council Highlights Better Sleep Message in Media

Better Sleep Council Highlights Better Sleep Message in Media

The message of the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has gotten wide reach with an editorial penned by sleep educator Terry Cralle. Cralle, who is a registered nurse, certified sleep expert and spokeswoman for the BSC, wrote “3 Ways to Ensure Your Bed Improves Your Health” on behalf […]

BSC Research Shows Economic Cost of Sleep Loss in the Billions

BSC Research Shows Economic Cost of Sleep Loss in the Billions

American adults spend more than $5 billion annually trying to compensate for poor sleep and sleep loss, according to new research from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association. Eighty-two percent of U.S. adults report at least one night a week when they don’t get a good night’s sleep, […]

The High Cost of Better Sleep

The High Cost of Better Sleep

NEWS RELEASE Contact: Mary Helen Rogers 571-482-5436 mhrogers@sleepproducts.org Kristen J. Gough 914-837-8912 kgough@marcusthomasllc.com THE HIGH COST OF POOR SLEEP New Better Sleep Council Research Shows Economic Cost of Sleep Loss in the Billions ALEXANDRIA, Virginia – March 3, 2016 – American adults spend more than $5 billion annually trying to compensate for poor sleep, according […]

1991-2015 Better Sleep Council Shifts Message

1991-2015 Better Sleep Council Shifts Message

The International Sleep Products Association’s first 100 years—Part IV of the fourth and final installment Sharpening the sleep-mattress message BY JULIE A. PALM “Replace your mattress every eight to 10 years.” That had been the bedding industry’s longstanding message to consumers. It was a well-intentioned directive intended to make sure people were sleeping on a quality, […]