Gold Bond Expands S-Series

Hartford, Connecticut-based mattress maker Gold Bond is expanding its specialty sleep S-Series containing Carpenter Co.’s Serene comfort-layer foam, by adding a new 12-inch model that is layered with 2 inches of Carpenter’s Avena foam. The new bed brings the S-Series to three models. According to Gold Bond President Bob Naboicheck, retailers had requested a thicker, […]

New Pillows Have Features That Consumers Are Sure to Covet

New Pillows Have Features That Consumers Are Sure to Covet

With the size of the market and consumer interest growing, pillows have become a critical part of the sleep system purchase. Bedding makers are expanding the segment by blending technological advances to offer feature-filled products. BY JULIE A. PALM You can’t lug a mattress with you when you travel, but we all know people who […]

Carpenter Co. elevates Malechek and two others to its ‘Pantheon’

Mattress industry supplier Carpenter Co., with headquarters in Richmond, Virginia, has honored Ed Malechek, Randy Baird and Stu Watson by inducting them into the Carpenter Co. Pantheon, Class of 2014. Being named to the Pantheon is a distinction bestowed on former longtime employees who have made outstanding contributions to the company. In an announcement to […]

Foam & latex are very, very hot—but cooler than ever

Foam & latex are very, very hot—but cooler than ever

BY BARBARA NELLES A decade ago, who would’ve guessed that foam and latex suppliers would be using words like “magic” and “sizzle” to describe their offerings? But they are. Mattress manufacturers seeking to add pizazz to their lineups have embraced all types of specialty foams. Today’s foams are available in beautiful colors, cuts, convolutions and […]

Carpenter Facebook fans on the rise

Carpenter Co.’s SleepBetter Facebook page has topped 250,000 fans, according to the Richmond, Va.-based industry supplier. The company credits the page’s increasing popularity to a number of consumer-facing promotions launched during the past year, including its Lost-Hour Economic Index. The promotion centered on the impact of daylight saving time on sleep and was picked up […]

Carpenter Co. ‘Spot the Differences’ video is YouTube hit

Carpenter Co. ‘Spot the Differences’ video is YouTube hit

Industry supplier Carpenter Co. has scored another YouTube hit with its “Spot the Differences” music video. The entertaining, split-screen video was produced with YouTube stars Rhett & Link—the team behind the Richmond, Va.-based company’s “2 Guys 600 Pillows” viral video. Since launching Nov. 13, “Spot the Differences” has received 1.1 million views. Named Ad of […]

Carpenter Co. 'Spot the Differences' video is YouTube hit

Carpenter Co. 'Spot the Differences' video is YouTube hit

Industry supplier Carpenter Co. has scored another YouTube hit with its “Spot the Differences” music video. The entertaining, split-screen video was produced with YouTube stars Rhett & Link—the team behind the Richmond, Va.-based company’s “2 Guys 600 Pillows” viral video. Since launching Nov. 13, “Spot the Differences” has received 1.1 million views. Named Ad of […]