Follow These Best Practices to Prevent Lawsuits

Follow These Best Practices to Prevent Lawsuits

Carefully craft and substantiate your marketing claims and product content to avoid costly litigation BY DANIEL J. GERBER AND SAMANTHA DUKE Mattress manufacturers and retailers must guard against aggressive lawsuits based on their advertising, marketing and manufacturing activities. Class-action litigation lawyers have increased attacks on all sorts of product makers and sellers—sleep products manufacturers and […]