Where are Your Consumers Hanging out Online?

Where are Your Consumers Hanging out Online?

Clearly, social media is a force to be reckoned with. At least 2.8 billion people use at least one social media channel, according to a March 3 article on Tracx.com. Tracx is a social media management platform. But knowing which people are using which channel is key to reaching your audience. Tracx pulled together the […]

Spring Air Focusing on Social Media with New Agency

Boston-based mattress licensing group Spring Air International has engaged a digital agency in keeping with its 2017 strategy to increase conversations with consumers using a variety of digital marketing methods. Spring Air is working with Trio, a full-service marketing communications firm based in Grimes, Iowa, that specializes in social media and web design. “We’re not […]

5 Consumer Trends to Watch in 2017

5 Consumer Trends to Watch in 2017

Do you sometimes wish you had a crystal ball to figure out what the next consumer trends will be? We don’t have a crystal ball, but we do have the next best thing: five trends to watch for in 2017, thanks to TrendWatching.com. By examining new innovations, the organization has come up with a list […]

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations Targets Millennials in New Campaign

Sleep Innovations, the finished-products division of Red Bank, New Jersey-based foam products company Innocor Inc., has launched a digital marketing campaign that helps raise brand awareness and targets millennials. The campaign prompts millennials to choose customized bedding products designed for the way they sleep by tying into the broader theme of “finding your fit in […]

What Triggers Consumers to Replace Their Mattresses?

What Triggers Consumers to Replace Their Mattresses?

Exclusive Better Sleep Council Research A 2016 study from the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, discovers shoppers are satisfied with their current mattresses but many are on the lookout to replace them in a few years BY JULIE A. PALM Want some good news to kick off the […]

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Organic Mattresses Inc. Focuses Marketing Efforts on Millennials

Bedding manufacturer Organic Mattresses Inc. has begun focusing more of its marketing resources on the 75 million millennials in the market for a mattress, the Yuba City, California-based company said in a news release. OMI, which makes certified-organic mattresses under the Organicpedic and Organicpedic Earth brands, said it believes organic bedding is increasingly the way […]

Survey: Consumers consider environment when shopping

Survey: Consumers consider environment when shopping

Half of all U.S. consumers think about environmental impacts at least occasionally when deciding whether or not to buy a product, according to a new poll of attitudes toward climate change conducted by the Yale Project on Climate Change Communication and the George Mason University Center for Climate Change Communication. However, the number of Americans […]