Magniflex Introduces Magni Smartech Smart Bed and Integrated Sleep System

Magniflex Introduces Magni Smartech Smart Bed and Integrated Sleep System

Italian mattress maker Magniflex, with U.S. headquarters in Miami, has introduced patent-pending Magni Smartech, an integrated sleep system that records and analyzes data about users and their sleep environment. A network of sensors in the bed’s cushion layer registers wake-up times, hours slept, average heart rate, respiration, body movement, bedroom noise level and brightness, and […]

New Magniflex website evokes tasteful Tuscany

Magniflex, a luxury, specialty mattress manufacturer, launched this elegant, sepia-toned website revamp meant to convey “the beauty of the Tuscan lifestyle,” the Prato, Italy-based company said. Highlights of the site, which is available in English, French and Italian, include a mattress-comparison tool allowing consumers to easily compare and contrast specific products, in-depth product information and […]

Magniflex beds test well for comfort, temperature control

Magniflex beds test well for comfort, temperature control

Researchers in the industrial design department of the University of Florence in Italy have completed a “VEI Integrated Ergonomic Assessment” of mattresses made by Prato, Italy-based Magniflex. According to a news release from the specialty mattress and pillow maker, the study methodology included 46 participants who tested 34 Magniflex mattresses and 34 traditional latex-core and […]

Magniflex makes marketing investment in Kansas City Royals

Premium specialty mattress maker Magniflex, based in Miami, Fla., with world headquarters in Prato, Italy, is sponsoring major league baseball’s Kansas City Royals with home-field signage and other initiatives. Royals outfielder and Japan native Norichika Aoki is a Magniflex spokesperson. “Sales in Japan have skyrocketed in recent years, thanks to Nori Aoki’s attachment to the […]

Las Vegas exhibitors add drama, emphasis at point of sale

Las Vegas exhibitors add drama, emphasis at point of sale

By Jane Kitchen and Barbara Nelles A handful of manufacturers placed an emphasis on revamped point-of-sale materials during the Las Vegas Market Jan. 26-30. Italian manufacturer Magniflex added romance and emotion to its products with new fabrics, styling and POP that emphasizes the company’s Tuscan heritage. An array of posters, headboards and other items celebrate […]

Magniflex opens Miami showroom

Magniflex opens Miami showroom

Magniflex, a mattress and sleep accessories manufacturer based in Prato, Italy, has opened a 3,400-square-foot showroom in Miami’s Design District. The company’s U.S. headquarters and warehousing also are based in Miami. “Miami is a design hub in the United States with a vibrant international culture and growing furniture trade, which made it a logical place […]

Magniflex opens new Las Vegas showroom

Magniflex opens new Las Vegas showroom

Specialty mattress and pillow maker Magniflex opened a new showroom at the winter Las Vegas Market Jan. 28-Feb. 1. In the well-lit, contemporary space, the Prato, Italy-based company shone a spotlight on its newest models introduced at the October High Point show—thicker, more plush beds incorporating the company’s proprietary foams that are designed to appeal […]

Magniflex grows sales force in North America

Specialty mattress and pillow producer Magniflex, which has U.S. headquarters in Miami and world headquarters in Prato, Italy, has hired 19 sales representatives for Canada and the United States. The new hires report to Billy Curtright, Magniflex USA national sales manager, and allow the company to service retailers throughout those two countries. “Our bigger sales […]

Magniflex names Curtright U.S. sales manager

Magniflex names Curtright U.S. sales manager

Mattress maker Magniflex, with global headquarters in Prato, Italy, has hired home furnishings industry veteran Billy Curtright as U.S. national sales manager. In the role, he is responsible for overseeing the company’s efforts to expand retail relationships throughout North America. Curtright has more than 20 years of sales management and marketing experience in the furniture […]