Spring Air Focusing on Social Media with New Agency

Boston-based mattress licensing group Spring Air International has engaged a digital agency in keeping with its 2017 strategy to increase conversations with consumers using a variety of digital marketing methods. Spring Air is working with Trio, a full-service marketing communications firm based in Grimes, Iowa, that specializes in social media and web design. “We’re not […]

More King Koil Perfect Contour Reaction Beds Provide Support, Resilience

Mattress licensing group King Koil extended the use of the proprietary Perfect Contour Reaction wrapped-coil unit into several more collections, including Laura Ashley, World Extended Life, World Luxury and World Luxury Intimate. The zoned unit is modeled on one developed by King Koil Australia, is built by Leggett & Platt Inc. for King Koil and […]

King Koil Helps Retailers with Digital Marketing

Mattress licensing group King Koil has developed a digital marketing program to assist King Koil retailers with website development and search engine optimization. A team of digital specialists at its headquarters in Willowbrook, Illinois, built and now administer the offering, which retailers can subscribe to, starting at $299 per month. Other program products and features […]

Englander Signs Major Taiwan Producer, Continues International Expansion

Englander Signs Major Taiwan Producer, Continues International Expansion

NEWS RELEASE WRITTEN BY ENGLANDER AND PUBLISHED, UNEDITED, BY BEDTIMES   CHICAGO, March 13, 2017—Englander® Sleep Products and Bedding World Co. Ltd. of Taiwan have signed a license agreement enabling Bedding World to manufacture and market Englander’s entire line of coil- and foam-based collections. According to Englander president and CEO Kevin Toman, Bedding World will make […]

Restonic Mattress Corp. Signs Agreement with Crown Posture Bedding Licensee

Restonic Mattress Corp. Signs Agreement with Crown Posture Bedding Licensee

Buffalo, New York-based mattress licensing group Restonic Mattress Corp. has signed a licensing agreement with Crown Posture Bedding in Melbourne, Australia. Under terms of the agreement, Crown has exclusive rights to manufacture and distribute the Restonic brand across Australia.  “This is a region that we have been watching for a number of years, and Crown […]

Nick Bates Promoted to President of Spring Air International

Nick Bates Promoted to President of Spring Air International

News release written by Spring Air International and published, unedited, by BedTimes       BOSTON, Jan. 16 2017—Spring Air veteran Nick Bates, who has been with Spring Air International since 2009, has been promoted from vice president to president of the bedding producer, announced CEO Ed Bates. In his new post, Bates, who is a […]

New Entity Visionary Sleep Acquires 3 Restonic Mattress Plants

MATTRESS INDUSTRY NEWS RELEASE News release written by Restonic and published, unedited, by BedTimes Buffalo, New York – Jan. 9, 2017: A definitive purchase agreement between Alliance Sleep (Buffalo), Jackson Mattress (Fayetteville) and Sleep Products (New Albany) and Bob Sherman, Barbara Bradford, Jay Patel and Laurie Tokarz principals of Visionary Sleep has been finalized. The […]

Spring Air’s Rick Robinson Remembered

Spring Air’s Rick Robinson Remembered

MATTRESS INDUSTRY NEWS RELEASE News release written by Spring Air International and published, unedited, by BedTimes Spring Air to Coordinate Condolences for Robinson      BOSTON, Dec. 26, 2016—Rick Robinson, who passed away on Monday, Dec. 19 of natural causes, will be remembered in a private family ceremony in Jacksonville, Fla. this week.     The family […]

Blue Bell Mattress Co., King Koil Extend Licensing Agreement

Manufacturer Blue Bell Mattress Co., based in East Windsor, Connecticut, has renewed its licensing agreement with mattress licensing group King Koil, headquartered in Willowbrook, Illinois. Blue Bell mattress has been King Koil’s Northeast licensee for nearly 50 years and is the largest of King Koil’s nine U.S. licensees. The agreement grants Blue Bell the rights […]

Blue Bell Mattress, King Koil Extend Licensing Agreement

MATTRESS INDUSTRY NEWS RELEASE News release written by Blue Bell Mattress and published, unedited, by BedTimes  Blue Bell Mattress, King Koil Extend Licensing Agreement to Build on 50-year Partnership  EAST WINDSOR, Conn., Dec. 2, 2016 – Building on a long-standing relationship, Blue Bell Mattress Co. has renewed its licensing agreement with top 10 mattress manufacturer King […]