Target Retails Casper Products, Invests in Mattress Startup

Minneapolis-based mass merchant Target invested $75 million in mattress startup Casper and began selling a selection of Casper products online and in stores in June. The move follows a failed attempt by Target to acquire the online bed brand, headquartered in New York, for $1 billion in May, according to various news reports. Casper launched […]

Mattress Startup Nuvanna Offers Layered Support

Mattress Startup Nuvanna Offers Layered Support

Alvaro Vaselli, whose resume includes executive positions with industry supplier FXI (formerly Foamex), has launched online mattress brand Nuvanna LLC, with headquarters in Philadelphia. According to a news release, the bed incorporates a health and wellness ethos with the latest innovations in foam technology, delivering comfort, temperature control and “progressive support.” The American-made mattress uses […]

Online-only Casper mattress sold in single model

Online-only Casper mattress sold in single model

New York-based mattress producer and Web retailer Casper launched this week with a product line that consists of a single mattress model sold at an ecommerce-enabled website, www.caspersleep.com. The specialty-sleep bed is billed as “the mattress reimagined” and is comprised of polyurethane base foam layered with memory foam and synthetic latex. The company offers a […]