Leesa Adds 2 Executive Positions

Mattress e-tailer Leesa, based in Virginia Beach, Virginia, has hired veteran e-commerce executive Nick Stafford for the newly created position of chief operating officer and added Erica Cooper as head of public relations and communications. Stafford previously held leadership positions at several consumer brands, including LivingSocial, as well as at global travel businesses. He has […]

Reverie Expands Training Team by Two

Reverie, a supplier of adjustable beds, mattresses and pillows headquartered in Bloomfield Hills, Michigan, has added two experienced sales trainers to its team. Nick Collelo and Miles Tepper are tasked with providing retailer training and sales support for the company’s technologically advanced products.  Collelo is responsible for training in the Northeast and has more than […]

Americans Understand Link Between Rest and Performance

Americans Understand Link Between Rest and Performance

According to a national study, 97% of Americans think a good night’s sleep improves their quality of life and is important to help them perform at their best. The study, conducted online by Harris Poll among more than 3,000 U.S. adults ages 18 and older, was commissioned by Herobed, a hybrid boxed bed launched in […]

New Pillows Have Features That Consumers Are Sure to Covet

New Pillows Have Features That Consumers Are Sure to Covet

With the size of the market and consumer interest growing, pillows have become a critical part of the sleep system purchase. Bedding makers are expanding the segment by blending technological advances to offer feature-filled products. BY JULIE A. PALM You can’t lug a mattress with you when you travel, but we all know people who […]

Reverie’s Innovation Center Furthers Domestic Manufacturing Efforts

Reverie’s Innovation Center Furthers Domestic Manufacturing Efforts

Reverie, a supplier of adjustable beds, mattresses and pillows with headquarters in Bloomfield Hills, Michigan, will open a facility in Buffalo, New York, on May 1 called the Innovation Center. The Innovation Center will employ 35 new staff members and serve as an important base for efforts to increase on-shore manufacturing of adjustable bases, the […]

Mlily Selected as the Official Mattress of Manchester United

Mlily, the mattress and pillow brand of Shanghai-based Healthcare Ltd. Co., has been selected as the first official mattress and pillow partner for Manchester United, the professional soccer team based in Manchester, England. In the five-year deal, Mlily will support  Manchester United in boosting the sleep and recovery of players. Mlily will work with staff […]

Fine Cotton Factory Creates Liner Solution for Pillows

Toronto-based ticking supplier Fine Cotton Factory has designed a lightweight encasement that the company says gives pillow suppliers a liner that allows the true feel of the pillow to come through. The liner works well with a variety of fillings, including down, feathers and solid or shredded foam because its construction makes manufacturing more efficient, […]

Serta Launches Tongue-in-cheek ComfortSutra

Serta Launches Tongue-in-cheek ComfortSutra

Hoffman Estates, Illinois-based Serta, part of Atlanta-based Serta Simmons Bedding Co. LLC. has created a provocative content marketing series called ComfortSutra, with tips, tricks and positions that it says brings comfort back to the bedroom. The online series, which began Labor Day weekend, aims to help solve comfort problems through an assortment of quizzes, videos […]

Malouf Restructures Sales Team Under Mike Douglas

Malouf Restructures Sales Team Under Mike Douglas

Bedding products supplier Malouf has promoted Mike Douglas to vice president of sales and restructured the sales team reporting to him. The company created six regional and one international sales manager positions and staffed them with recent hires. The structure gives more support to retailers by sectioning the United States into six regions managed through […]

Fine Cotton Factory offers pillow liner

NEWS RELEASE FINE COTTON FACTORY CREATES ‘WHISPER-LIGHT’ PILLOW LINER THAT IMPROVES PRODUCT FEEL & MAKES MANUFACTURING MORE EFFICIENT TORONTO – Fine Cotton Factory, an innovative textiles manufacturer, has designed a creative, light-weight encasement that gives pillow suppliers a liner that allows the true feel of the pillow to come through. The liner works well with […]