Protect-A-Bed Helps Retailers Sell Add-ons with “Grow the Retail Basket” Campaign

Protect-A-Bed Helps Retailers Sell Add-ons with “Grow the Retail Basket” Campaign

Protect-A-Bed, a Chicago-based supplier of mattresses, protection products and sleep accessories, has launched “Grow the Retail Basket,” a campaign to help its retail partners enhance their add-on accessories sales. The Grow the Retail Basket program focuses on offering retailers assistance with store displays, marketing and training. “We recognize that the accessory business represents untapped potential […]

Protect-A-Bed Realigns Marketing and Product Development Roles

Protect-A-Bed, a Chicago-based supplier of mattresses, protection products and sleep accessories, has hired Kara Lineal as vice president of marketing, a new position at the company. Warrick Bell, who previously managed marketing efforts, is now vice president of product innovation and leads the company’s product innovation and development.  In her new post Lineal is responsible […]

Protect-A-Bed Chooses John Rachid as President

Protect-A-Bed Chooses John Rachid as President

Protect-A-Bed, a Chicago-based supplier of sleep accessories, protection products and mattresses has named John Rachid president. He reports to James Bell, chief executive officer, who also served as president since Clive Goldin retired from the role in 2013. Rachid has more than 24 years of experience in the bedding and furniture industries. Most recently, he […]