New Pillows Have Features That Consumers Are Sure to Covet

New Pillows Have Features That Consumers Are Sure to Covet

With the size of the market and consumer interest growing, pillows have become a critical part of the sleep system purchase. Bedding makers are expanding the segment by blending technological advances to offer feature-filled products. BY JULIE A. PALM You can’t lug a mattress with you when you travel, but we all know people who […]

PureCare Promotes Anthony Petrucci and Sarah Bergman

PureCare Promotes Anthony Petrucci and Sarah Bergman

PureCare, a supplier of mattress and pillow protectors based in Fairfield, New Jersey, has promoted Anthony Petrucci to vice president of sales and Sarah Bergman to vice president of marketing and creative. Most recently, Bergman, whose background is in design, was PureCare’s director of marketing and creative lead. She joined the company in 2009, becoming […]

PureCare receives Women’s Choice Award

PureCare receives Women’s Choice Award

PureCare, the Fairfield, New Jersey-based supplier of mattress and pillow protectors, sheets, pillows and toppers, has earned a Women’s Choice Award for its mattress and pillow protectors, based on “extraordinary recommendations from female customers,” a news release said. “The Women’s Choice Award’s mission is to identify which brands are most recommended and trusted by women, […]

PureCare adds Petrucci

Protection and sleep accessories supplier PureCare, with headquarters in Fairfield, New Jersey, has named Anthony Petrucci director of sales for the East Coast. “As we expand our health and wellness sleep essentials program to major retailers, we are looking to build a team of highly experienced experts, people who are proven performers in our industry […]

PureCare names Scheps VP of market diversification

Protection supplier PureCare, with headquarters in Fairfield, New Jersey, appointed Lonnie Scheps to the new position vice president of market diversification. According to Jeff Bergman, PureCare president and chief operating officer, Scheps is responsible for “building and diversifying the PureCare health and wellness brand into additional market arenas. “Historically, PureCare has brought the newest and […]

PureCare One turning pillows into profit centers, retailers report

PureCare One turning pillows into profit centers, retailers report

Protection products and sleep accessories supplier PureCare (formerly Fabrictech), with headquarters in Fairfield, New Jersey, is happy with retailer reaction to its customizable PureCare One pillow, which launched in January. Baton Rouge, Louisiana-based sleep shop chain Mattress Direct, with 22 stores in Louisiana and Mississippi, said it has uncovered a new revenue stream. “(PureCare One) […]

Pillow intros are show stoppers

Pillow intros are show stoppers

In some sleep products showrooms at Las Vegas Market, pillows occupied center stage. Introductions ran the gamut–there were interesting new pillows offering combinations of adjustability, climate control and better sleep hygiene. Mattress protection and pillow supplier PureCare (formerly Fabrictech International) launched PureCare One, a multicomponent pillow designed for any sleep position and offering the company’s […]